Can social media help you with PRM? Part 2: Learning to “Like” Facebook as a PRM tool

  You likely already use Facebook as a personal platform for showing off pictures of your enviable vacation or the fancily-plated dessert you had last night, but Facebook is more than just a way of sharing (or oversharing) with friends and family. A corporate Facebook page gives your company a chance to get personal with potential clients.   How? Share, Engage, and Invite.   Share   If you find useful information online, like a helpful sales video or a how-to article, you can spread the wealth of ideas and get people “liking” your company simply by sharing what you’ve discovered. Let’s take a look at a personal parallel: which Facebook friend’s regular status updates do you most look forward to reading, the friend who clues you in on interesting news and funny videos, or the friend who accosts your news feed with pictures of their lunch or worse, their most mundane thoughts and feelings?   When sharing, be highly selective. It could be something you have found online or a blog post you have written, but make sure it provides useful content for your readers. Also stay on topic; news, trends, and tips in your industry are your best bet.   Engage   Get people talking and exchanging information. When you Share, you encourage your readers to check out what you have to offer. But are they commenting on your status updates and checking out your company website? Engaging your readers can be as simple as asking a compelling question […]