Prospecting for new clients, especially in B2B sales, is a painful process. In today’s busy marketplace, it takes 12 to 18 calls to set just one appointment. Many companies don’t have that kind of time, so they take a passive approach to bringing in new business. In fact, our 2011 study showed that the average B2B company is missing out on 25% or more in untapped revenue.

The good news is that InsightPRM can help. Our parent company, Wendover, has been helping B2B companies with prospect conversion and business development for 25 years. Now, we’re offering an inclusive three-part prospect management system that makes it simple to pursue new customers and grow your business.

Today’s customers don’t want to be sold to. They want to be engaged and nurtured, and the best time to start is yesterday. Our lease expiration database contains hundreds of possible moves up to three years in the future, so you can engage with prospects early, build trust, and serve as a consultant. We’ll coach you in B2B engagement marketing methods that will help you get in early, deliver value to your prospects, and close the deal.

Last year, the Harvard Business Review identified that the best time for engaging with new B2B customers is when they are in a state of flux. We’ve known that for 25 years. Our staff conducts over 2 million phone interviews annually to identify companies that are growing, expanding, or relocating their offices. These companies will spend over $4 billion this year on office space, IT equipment and services, telecom, office furniture, moving services, and more. Our confirmed office move leads give you the insight you need to reach prospects before they go to the internet for bids.

CRMs are great for managing existing customers but sometimes fall short when it comes to prospect management. In fact, the biggest cause of missed revenue is lead mishandling. Are your sales reps missing follow-ups, overlooking critical prospects, or failing to use your current sales software because it’s just too complicated? We offer a new kind of CRM designed for managing leads the right way. It lets sales reps make cold calls in half the time. Plus, it’s compatible with iPads, smartphones, and your current sales software. Check out a demo today.